Our advisory board is hesitant to ask our supporters to donate during the COVID-19

 

I understand I’ve been a professional fundraising auctioneer for over 25 years working with countless charities and more countless board members and what I found is that board members traditionally are afraid of making a mistake which they feel will reflect negatively on them personally. And as a former board member at not-for-profit organization I understand their concerns but I find this excuse short-sighted.  The problem is without
fundraising the charity may not be able to survive.  Board members who are afraid of the optics of asking people for money are focused on the wrong thing. They should be focused on what the charity can do to endure through these troubling times raise the money stay sustainable; that’s the answer.