It may seem economically sensible to allow a volunteer to conduct the charity auction for your nonprofit organization, but the best way to generate more revenue and make your event more enjoyable for your audience is to hire a professional charity auctioneer. Getting a “free” local celebrity instead of spending money on a professional benefit auctioneer sounds great in the planning stages but the money that is left on the table at the fundraising event is often not considered and cannot be calculated. For the amount of time that is spent planning and setting up this benefit auction event, you should ensure that the revenue at the charity auction reaches its full potential.
The cost of the professional fundraising auctioneer will be well worth the financial rewards and will greatly increase the chances for your buyers to return to your next benefit auction event. An experienced charity auctioneer knows how to maximize bidding and make sure the audience is having fun in the process. A free local celebrity may be a fine speaker and have a well recognized face, but will not have the skills for this fundraising auction that is very important financially for your nonprofit organization.
A charity auction conducted by a volunteer, not a charity auctioneer, can even be “painful” to sit through for your audience, and will not encourage buying. If you are going to invest the time and money to host a fundraising auction event, do not make the mistake of cutting corners on the most important job of the night. It is your one chance, maybe for another year, to generate the funds you need.